Current Expansion Strategy - QAF Limited - Free Essay Example

Sample details Pages: 4 Words: 1325 Downloads: 1 Date added: 2017/06/26 Category Marketing Essay Type Narrative essay Did you like this example? Current expansion strategy According to Hsu (2010), a company that is completely separate entity from parent company or holding company is known as wholly owned subsidiary. Gardenia Bakeries is wholly owned subsidiaries by QAF Limited. In such the Gardenia Bakeries is in each country runs on their own operations and QAF Limited holds all of the subsidiarys common stock. However, the parent company has the right to appoint board of directors for the subsidiary in order to control and guide the subsidiaries actions. Hsu (2010), stated that the subsidiary will hire employee technically but not by the parent company. Therefore, wholly owned subsidiaries enable QAF Limited as the parent company to maintain procedures and guide the action of subsidiary in different geographic areas such as Philippines, Singapore, Malaysia and China, providing their own assortment of available product. Moreover, wholly owned subsidiaries may be part of the same industry as the parent company or a part of different industry. QAF Limited takes advantage of the structure of a wholly-owned subsidiary for several reasons. The company faces difficulties to operate business in another country where the licensing and regulatory environment makes it hard to create a new company, so subsidiary would be more feasible in the particular country (Eicher Kang, 2005). QAF Limited has the advantage of an existing company which controls the operation of Gardenia Bakeries in the particular location with such structure. Besides, there is no risk of losing technical competence to a competitor. Furthermore, Gardenia Bakeries can realize learning curve and location economies through wholly owned subsidiary. So Gardenia Bakeries is able to diversify its operations to be less susceptible to market fluctuations and it will have a patent on technology or processes that are valuable to the parent company. In addition, the profit or loss of all the Gardenia subsidiaries is consolidated into QAF Limited. Gardenia may gain benefit from the financial strength of the parent company and its management expertise, but the management of the subsidiary may also be significantly handcuffed by restrictions on its operational decisions and autonomy enforced by the parent company. An exception occurs when the subsidiary management has knowledge or experience not readily available outside the subsidiarys operations (Hsu, 2010). The facilities of Gardenia were designed with expertise and it is using a computerized bread-making technology from US and Europe. Gardenia cooperates with equipment suppliers from Germany, Netherlands and United States to assure the standard in the production process. Moreover, Gardenia implements mass promotions to reach the market. For instance, it promotes its products through mass media such as television to ensure customers remember about their existing products. Gardenia Singapore Since 1986, there were no bread eaters in Singapore when QAF acqui red Gardenia. Due to busy lifestyle of Singaporeans, bread has evolved as a healthy breakfast food for them. Besides, Singaporeans are more aware of health and nutrition and have excitement to try new things. Hence, Gardenia takes this opportunity to expand their business in Singapore as a wholly owned subsidiary. This is a great opportunity for the company to target consumers with high nutrition of bread since the citizens are trying to concern of their health and dietary needs. Despite the challenging environment and intense competition from other manufacturers and the retail bake shops, Gardenia Singapore was able to deliver a good result with higher revenue and an improvement in profitability. The subsidiary is able to realize location and experience economies as it is supported by QAF Groupà ¢Ã¢â€š ¬Ã¢â€ž ¢s good performance in a difficult economic environment. So Gardenia Singapore is able to strengthen its core competencies and maintain its top position in Singapore. Gard enia maintained its top leadership position in Singapore by releasing several new products and by launching a successful new branding campaign. It has expands its distribution network to 3000 distribution points which can help it easily to reach more consumers on a daily basis. It is committed to provide the Singaporeans with the finest quality bread with hard work distribution team. Gardenia Singapore faces some disadvantages in Singapore too. It is risky and high cost for Gardenia Singapore launches its business in the country with high competition from other manufacturers. Due to Singaporeans are more aware of health and nutrition, the company has to import high quality milk-related products from Australia which cost it a lot in order to avoid melamine scandal. On the other hands, Gardenia Singapore riskily priced and marketed its products such as the branded loaf with the highest calcium content at lowest price to combat with competitors. However, the financial advantages gain by Gardenia Singapore include simpler reporting and more financial resources as QAF Group will use Gardenia Singaporeà ¢Ã¢â€š ¬Ã¢â€ž ¢s earnings to grow the business or invest in other assets and businesses to generate a higher rate of return (Cantwell Narula, 2003).So both companies integrate their financial and other information technology systems to reduce cost and easier the business processes. Gardenia Philippines Gardenia Bakeries in Philippines is one of the most widely distributed brands in the country which is a wholly owned subsidiary of QAF Limited. After claiming leadership in the local bread market in just over three years in operation, the company is set for a large expansion in the Philippines with the help of financial resources from QAF Group. The company offers a wide range of bakery products Gardenia Philippines made some changes in its bread formula and process to meet the needs of Filipino as Filipino likes to have lighter color and sweeter taste br ead. However, prices of the bread are adjusted according to the price of flour in the country. Due to melamine scandal, Gardenia Bakeries in Philippines always concerns about freshness, food quality and safety. So this is a costly stage for the company to handle such scandal and improve its product quality by promising the consumers that it only uses high quality and standard ingredients such as milk sources which are ordered from USA, Australia and New Zealand. On the other hands, the company invests in another new production line in order to increase the capability of producing loaves with the help of QAF Group. QAF Group usually maintains direct or indirect operational control over Gardenia Philippines. The parent company often initiates management changes at its subsidiary in order to negotiate better terms and conditions with suppliers. So Gardenia Philippines can take advantage of QAF Groupà ¢Ã¢â€š ¬Ã¢â€ž ¢s management and technical expertise. Besides, the subsidiary ca n also reduce administrative overlap and have a better new product development and launch initiatives. However, risk and loss of operational flexibility are the disadvantages of operational control by QAF Group. The parent company only relies on Gardenia Philippines to develop a distribution channel, hire a sales force and build a customer base. In addition, the operational risk is focused in Gardenia Philippines rather than spread across multiple entities and depends entirely on Gardenia Philippines execution. Furthermore, Gardenia Philippines also adopts joint venture as the alternatives structure to expand its distribution channel. In such, it can access to local partnerà ¢Ã¢â€š ¬Ã¢â€ž ¢s knowledge and share development costs and risks with partner (Meyer, 2001). For example, Gardenia Philippines became business partner with Shell for massive distribution effort and costly projects. It shares the costs and participates in the profits. However, decision-making could be slow in partnership because of multiple management levels (Tang Liu,2011). References Cantwell J, Narula R (2003). International Business and the Eclectic Paradigm: Developing the OLI Framework. Routledge, London. pp304 Eicher T, Kang JW (2005). Trade, foreign direct investment or acquisition: Optimal entry modes for multinationals. J. Dev. Econ., 77(1): 207-228. Hsu, C. (2000). Capital budgeting analysis in wholly owned subsidiaries. Journal of Financial and Strategic Decisions, 13(1). Meyer KE (2001). Institutions, transaction costs, and entry mode choice in Eastern Europe. J. Int. Bus. Stud., 32(2): 357-367. Tang, J. A., Liu, B. S. (2011). A Network Based Theory of Foreign Market Entry Mode and Post-Entry Performance. Teixeira, A. A., Grande, M. (2012). Entry mode choices of multinational companies (MNCs) and host countriesà ¢Ã¢â€š ¬Ã¢â€ž ¢ corruption: A review. African Journal of Business Management, 6(27), 7942-7958. Don’t waste time! Our writers will create an original "Current Expansion Strategy QAF Limited" essay for you Create order

Should Marijuana Be Legalized - 1715 Words

Marijuana in Society Cannabis, formally known as marijuana is a drug obtained from the tops, stems and leaves of the hemp plant cannabis. The drug is one of the most commonly used drugs in the world. Only substances like caffeine, nicotine and alcohol are used more (â€Å"Marijuana† 1). In the U. S. where some use it to feel â€Å"high† or get an escape from reality. The drug is referred to in many ways; weed, grass, pot, and or reefer are some common names used to describe the drug (â€Å"Marijuana† 1). Like most drugs, marijuana has a very long history. People have been using the plant around the world for thousands of years. The oldest record of the marijuana plant dates back to 2727 B. C. in China where the plant was used as a medical herb for treating conditions like rheumatism, gout, malaria and even absent-mindedness (â€Å"Cannabis, Coca, Poopy: Nature’s Addictive Plants† 1). Slowly, the plant started spreading around the world. By 1545, cannabis was starting t o appear throughout the western worlds. Being introduced to South America by the Spanish to be used as fiber. The crop also had many other common uses around the world. In North America, cannabis was often used to make paper, ropes, clothing and other materials (â€Å"The Origins of Cannabis† 1). Today, buying and or selling marijuana for common use has become a major problem. This is mainly because marijuana as we know it has completely lost its purpose. It is no longer needed as a crop for making robe, paper or fiber. It isShow MoreRelatedShould Marijuana Be Legalized?849 Words   |  4 Pageswhether marijuana should be legalized. Around 23 states have legalized marijuana for medical and recreational use. In the state of Illinois, medicinal use of marijuana has been passed on April 17, 2013. Since January 2014, patients are able to obtain marijuana with a doctor s recommendation. 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However, a recent study conductedRead MoreShould Marijuana Be Legalized?1145 Words   |  5 PagesLegalizing Marijuana Marijuana is a drug that has been actively used for centuries. This drug can be traced back to 2737 BC by the Chinese emperor Shen Nung. He spoke about the euphoric effects of Cannabis and even referred to it as the â€Å"Liberator of Sin.† Since early on, marijuana was seen as a medicinal plant that was recommended for medical uses. Marijuana is currently in schedule I, which means that physicians are not allowed to prescribe it in the United States (Hart, Ksir 2013). This drugRead MoreShould Marijuana Be Legalized?1596 Words   |  7 Pages But what needs to be known before a user can safely and completely make the decision if trying Marijuana is a good idea? Many do not want the drug to be legalized because they claim that Cannabis is a â€Å"gateway drug†, meaning it will cause people to try harder drugs once their body builds up a resistance to Marijuana, because a stronger drug will be needed to reach a high state. This argument is often falsely related to the m edical side of the debate over legalization. It is claimed that this wouldRead MoreShould Marijuana Be Legalized?985 Words   |  4 PagesLegalize Marijuana Despite what people believe about marijuana, it hasn’t once proved to be the cause of any real issue. It makes you wonder what the reason as to why there is a war on drugs. Why is marijuana the main concern? Since the time that alcohol and tobacco became legal, people wonder why marijuana isn’t legal yet. The fact that marijuana is illegal is mainly caused by the amount of money, jobs, and pride invested in the drug war. Once the government starts anything, they stick to it. At

Alcohol Abuse As A Behavioral Disorder - 1382 Words

Alcohol abuse is more precisely considered as a behavioral disorder in which the drinking is symptomatic of physiological, mental, social, and financial weight on the person. It is broadly trusted that liquor addiction is a noteworthy issue with possibly vital results. Some of the consequences alcoholics must deal with range from economic, health, friends and family. Liquor addiction, a turmoil in the unified states, influencing around 1/20 people at any time and 1/10 people sooner or later amid their lives has turned out to be predominant. This issue can be dealt with numerous ways; however, medicine would be the quicker strategy. Roughly 60% of the general population in our nation who are more than 15 years old utilize alcohol in one†¦show more content†¦This is a physical impulse, not an ethical issue, nor does it show absence of determination. AA appropriately focuses on that the main time the alcoholic has any genuine control over his drinking is in his decision of whether to take the first drink or not. There is no speculation that will apply to the whole alcoholic populace aside from this: all experience the ill effects of a sort of uneasiness, a serious inconvenience that stems from some physiological or mental cause, or most likely a mix of both. Every one of them have discovered that liquor diminishes this uneasiness. When they start to utilize liquor for alleviation it has an interest, a delight, which leads them to keep utilizing it over and over again. Inevitably they have no self-control. Liquor addiction, as a general medical issue, shows certain exceptional qualities. There is no perceived and particular cause. Even though there are around 70,000,000 consumers of alcohol in the US, the amount latching on to this disorder is little, around 5,015,00. 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In the 1920’sRead MoreThe Growing Percentage Of Males And Females With Substance Use Disorder1656 Words   |  7 Pages The Growing Percentage of Males and Females Suffering with Substance Use Disorder Jerrelda Drummer Sanders SOWK 751 Dr. D. Freeman December 4, Fall Semester 2015 Southern University at New Orleans Males and Females Suffering with Substance Use Disorder 2. About 24 million Americans over age 12 (or 9% of the population) have used an illegal drug (mostly marijuana) or abused a medication in the past month, (APA 2013)

How Has Performing Arts Affected Our Lives Essay Example For Students

How Has Performing Arts Affected Our Lives Essay Patience is one of the things that strongly believe that we artists need, so that we Veil be able to teach others and encourage our fellow musicians to strive hard though they might have started off slow. Based on my experience, I started off being the slowest and the last few to be promoted into the main band. After having excelled and worked hard to become a section leader to conduct my members, whenever I encounter new junior members Who were slower, patience does not just help me but help my fellow juniors boost their confidence also as a musician. Discipline is a form Of focus, and tolerance as a musicians we need the spieling to excel in our composition and pieces that we played so that we are able to produce quality and pr ©cited work. I also strongly feel that discipline is something which is required in all our daily lives, without discipline the outcome of our results would show how inconsistent and unprofessional at what we do. In my secondary school days given the role as a drum major was required to discipline a band of 70 members. With the lack tot discipline, everything would be disorganized. Therefore, there is a need of correction in the way they think and learn to follow instructions that are given to them and understand why all Hess rules are being implemented. Thus, it also ties in with commitment and accountability in the process of taking ownership in their work. Widening our perspectives allows a change of view in all situations and analyzes it before reacting towards it. Personally, performing arts changed my views in terms of the music genres and range of instruments that i worked around with it thus, applied to all our lives as well. Appreciations, towards the different form of art or music that is created by other artists and with respect The importance of appreciations alls down not only to the different varieties we have in the performing arts but also leading LIST to treasure and cherish our lives as well. Tryingly feel that living in Singapore is a great blessing and it is a privilege as everything is just placed right in front Of you, but we usually tend to take things for granted and not knowing how did all these things even came about it the first place. As an artist, Performer and musician, we should always be thankful and show our gratitude to our mentors, leaders and lecturers that has impacted us in different areas of our journey with them. It is because these are people who gave us a once in a life time experience that no one gets to e xperience and encounter with. Emotions, arouses us artistically and musically that is able to move us externally but internally as well. What makes emotion so affective and powerful is how you are able to channel your feelings through an instrument allowing the audience to be able to experience a whole new atmosphere, allowing your music to tell a story. In my experience personal emotions should always be put aside during rehearsals and during activities as it Will indirectly affect the atmosphere and our fellow peers around you. In conclusion, all the life values that have named has in fact greatly impacted me, performing arts has indeed made my life a greater journey and led me to where am today. Without the encounter and exposure to performing arts, life would have been living in a box and missing out on the world. Performing arts is a form of connection to the world that inters links everyone together and widens the form of communication, the affects to leading me into a whole new perception, Therefore Performing arts made a difference in my life.

Real Madrid free essay sample

This group of customers comprises the fans who visit the stadiums to watch the live matches, and total up to 80,000. Of the 80,000 seats available in the stadium, 58,000 seats are held by season ticket holders, 4000 box seats and VIPs, while the rest are for sale during the match. A good portion of the VIP seats could be one that is variable, with the club having VIP packages which appeal to premium customers who are willing to pay for the special amenities of a VIP room or box, complete with upmarket meals and beverages. While this number is important, its potential is relatively fixed, apart from the ability to expand the VIP privileges or number of seats. 2. People who purchase Real Madrid-branded Merchandises and Programmes Marketing and merchandising comprises a large proportion of the growing revenues of Real Madrid, and these group of customers involved people from around the world who would visit retail stores to buy all sorts of Real Madrid branded goods. We will write a custom essay sample on Real Madrid or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3. Sponsors Sponsors remain an essential part of the revenue stream as well as the brand, with sponsors such as Nike having long-term sponsorship of the apparel for Manchester United. These forms of sponsorship help to build the clubs brand and affinity with the partner brands, and partners help to proliferate the sales of merchandises. As in the case of Nike and Manchester United, partnering with Nike will allow for Manchester United apparel to leverage on Nike’s quality as well as the global network of retail outlets in promoting and building the brand. Thus sponsors as customers of the football club’s advertising is fundamental. 4. TV Broadcasters With the deregulation of the media industry, broadcasting rights purchased by TV broadcasters from Real Madrid is an increasingly important source of revenue. We see the importance of TV broadcasters as an important customer to patronize the content that Real Madrid focuses on. Real Madrid continues to build strong players and provide better games for fans, focusing on building greater content for customers. With this, TV broadcasters will see a greater potential in the acquiring of this content as the quality and appeal increases amongst viewers. Merchandising plus members? â€Å"the socios†` Sponsors companies who subscribe to the brand and are willing to buy that advertising and exposure space (on jerseys etc. ) Geography upcoming asian market Age/Class young teens, adults, VIPs Firstly, evidently we see that Real Madrid engages in segmentation based on class – where there are different target audiences for the items that they sell based on the price premium of items. As we can see, there are various target markets of fans – the general public and the VIPs. Real Madrid is looking to double its number of boxes with the understanding that there is a long waiting list for them. This focus on that segment is different from the way in which it would tackle the general fan base. Segmentation seems to have been in merchandising, Real Madrid engaging in specialists to target a variety of geographical markets. For example, the plan for the Asian market would include soccer academies, fan clubs, specialty shops and cafes, however the U. S market was more targeted at partnering with a US major. Furthermore, segmentation would also be targeted according to age groups, with the opening of local school scholarships, local youth soccer organizations meant to be targeted at the youth fan loyalty.

zing heil essays

zing heil essays Marilyn Manson, The Beatles, NWA, Garth Brooks, and the king, Elvis, What do all these people have in common? Well, yes, they are all musical groups, but there is something more. Marilyn Manson is a heavy metal group who worships Satan, the Beatles were one of the greatest Rock N Roll bands of all time, and NWA was a hard-core rap group from the 80s. Garth Brooks is a country singer and greatest selling performer of all time, and well, Elvis is the king of Rock N Roll. So what do they all have in common? All of these artists have or had songs with indecent or obscene lyrics. Since the dawn of musical expression, there have been people trying to stop or hinder the constitutional right to listen and enjoy music of all forms. There were ordinary, everyday people during the infancy of Rock N Roll in the 1960s who made it their mission in life to stop so-called obscene music like the Beatles song Lucy In the Sky With Diamonds, from polluting our airwaves and minds. These groups succeeded in banning some songs from the radio, but most of their actions were for naught, because there was no real punishment for radio stations playing those songs labeled obscene. By 1985, many people wanted to cleanse the music industry of its indecent music, so the most prominent group in the history of music censorship was started: The Parents Music Resource Center (PMRC)-(A Brief...). This was just the first of many groups who made it their business to decide what the American Population should or should not listen to. These censorship groups have also been able to get government money in order to fight, lie, and bribe their way to censoring music. The PMRC and other organizations have also convinced government organizations like the Federal Communications Commissions (FCC) to regulate what music is played on the radio. Places like Target, Disc Jockey, and other local record ...

How to Teach English Using Newspapers

How to Teach English Using Newspapers Newspapers or magazines are a must-have in every classroom, even beginner classrooms. There are a number of ways to use newspapers in the classroom, ranging from simple reading exercises to more complex writing and response assignments. Here are suggestions on how to use newspapers in class arranged by linguistic objective.   Reading Straight forward reading: Have students read an article and discuss.Ask students to find articles from different nations on a global topic. Students should compare and contrast how different nations cover the news story. Vocabulary Focus on word forms using colored pens. Ask students to circle different forms of a word such as worth, worthy, worthless, etc. in an article.  Ask students to find various parts of speech such as nouns, verbs, adjectives, adverbs.Make a mind-map of an article relating ideas through vocabulary.Focus on words related to certain ideas. For example, ask students to circle verbs that are related to finance. Have students explore the differences between these words in groups. Grammar Discuss the use of present perfect for recent events that have an effect on the current moment by focusing on truncated newspaper  headlines that use the past participle such as  XYZ Merger Done Deal, Law Approved In SenateUse colored pens to focus on grammar points. For example, if you are studying verbs that take the gerund or the infinitive, have students highlight these combinations using one color for gerunds and another color for infinitives. Another option is to have students highlight different tenses in different colors.Photocopy an article from a newspaper. White out key grammar items that you are focusing on and have students fill in the blank. For example, white out all the helping verbs and ask students to fill them in. Speaking Break students up into groups and read a short article. Students should then write questions based on this article, and then exchange articles with another group providing questions. Once groups have answered the questions, get students into pairs, one from each group, and have them discuss their answers.Focus on ads. How are the ads pitching their products? What messages are they trying to send? Listening / Pronunciation Ask students to prepare two paragraphs from a newspaper article. First, students should all the content words in the passage. Next, have students practice reading the sentences focusing on using correct intonation of the sentence by focusing on content words. Finally, students read to each other asking simple questions for comprehension.Focus on an IPA symbol or two through the use of minimal pairs. Ask students to underline example of each phoneme practiced. For example, have students compare and contrast the phonemes for the short /I/ sound and the longer ee of /i/ by looking for representative words with each phoneme.Use a news story that has a transcript (NPR often does provides these on their website). First, have students listen to a  news story. Next, ask questions about the main points of the story. Finally, ask students to listen while reading the transcript. Follow up with a  discussion. Writing Have students write short summaries of news stories they have read.Ask students to write a newspaper article of their own for a school or class newspaper. Some students can do interviews, others take photos. Alternately, use the same idea to create a class blog.Lower level students can use photos, charts, pictures, etc. to begin writing descriptive sentences. These can be simple sentences describing what someone is wearing to practice related vocabulary. More advanced students can write about the back story of photos such as why the person was in a certain situation shown in a photograph.